12 goals. Four stages. One platform.

Every channel in one inbox

Bring every guest conversation into one workspace.

HÓTICO collects email, WhatsApp, Telegram, website forms, social media and OTA messages, SMS and phone calls in one system.

• run every conversation from one interface
• save every request to the CRM automatically
• assign a responsible team member
• track the status of every request
• keep the full history, whatever the channel

No request goes unanswered, and your team always works with the full history.

HÓTICO24

One profile for every guest

One digital profile per guest, with the whole relationship in it.

HÓTICO brings everything gathered over the guest's lifecycle into one card.

• requests
• bookings
• cancelled and lost bookings
• phone calls
• correspondence
• preferences
• special requests
• complaints and reviews
• loyalty programme activity

Every team member has the full context, whichever channel the guest used.

HÓTICO24

No more double entry

Connect the systems your hotel already uses into one ecosystem.

HÓTICO integrates with your PMS, POS, MICE systems, telephony, payment services and other tools you already run.

• automatic data synchronisation
• no double entry
• one source of up-to-date data
• data exchange between all connected systems
• real-time updates

Your team works in one environment — no copying data by hand, no conflicting versions.

HÓTICO24

Live management dashboards

Key business numbers in real time, on dashboards you configure.

HÓTICO gives management one analytics panel with every core operational indicator.

• number of requests
• response speed
• staff workload
• conversion to booking
• sales channel efficiency
• reasons guests are lost
• task completion
• service quality
• repeat booking trends

No more collecting numbers by hand from different systems, reports and spreadsheets.

HÓTICO24

End-to-end analytics

Decide on data, not assumptions.

HÓTICO tracks the whole guest journey — from the first request to the booking, the return visit and the guest's long-term value.

• where the guest came from
• what acquiring them cost
• which channel led to the booking
• at which stage other requests were lost
• which campaigns actually bring revenue
• which channels spend budget without results
• revenue split by sales channel

Marketing becomes fully measurable — and every investment accountable.

HÓTICO24

An AI assistant for every team

Let AI take the routine, so people can take care of guests.

HÓTICO AI processes requests faster, analyses information and runs repetitive tasks without staff involvement.

• answers typical guest questions
• helps staff word their replies
• analyses messages, calls and documents
• fills in CRM fields
• transcribes voice messages
• detects topic and priority
• creates tasks for the right department
• checks room availability in the PMS
• helps complete bookings
• runs guest surveys and analyses the answers
• extracts structured data from documents and messages

When a request needs a person, HÓTICO AI hands it to the responsible team member with the full context.

HÓTICO AI

CRM marketing

Personal communication built on real data, not mass mailings.

HÓTICO accompanies the guest through every stage of the lifecycle and launches marketing scenarios at the right moment.

• build dynamic guest segments
• run automated communication sequences
• send email, SMS and messenger campaigns
• stay with the guest before arrival, during the stay and after check-out
• create personal offers
• win back guests who haven't booked in a while
• build ad audiences for Meta and Google
• measure every campaign

Your hotel works systematically with its own guest base: more repeat bookings, lower acquisition cost.

HÓTICO Marketing

Flexible loyalty

A modern loyalty programme wired into the CRM and every guest's history.

HÓTICO manages bonuses, statuses and personal conditions automatically — no extra work for staff.

• automatic tier assignment
• bonus accrual and redemption
• cashback after check-out
• personal service conditions
• special promotions
• time-limited offers
• balance and accrual notifications
• paying for the stay with bonuses
• individual rules per guest category

Loyalty stops being a set of discounts and becomes a driver of repeat bookings, average spend and lifetime value.

HÓTICO Loyalty

Gift certificates

Run gift certificates end to end — connected to CRM, loyalty and accounting.

HÓTICO automates the certificate lifecycle, from sale to full redemption.

• issue digital and physical certificates
• track validity and remaining balance
• control redemption
• separate the buyer from the recipient
• link certificates to guest profiles automatically
• use certificates in marketing campaigns
• analyse sales and programme performance

Certificates become extra revenue, bring in new guests and encourage return visits.

Premium personal care

One standard of personal service for every guest, built on their full history.

HÓTICO analyses what you already know about the guest and helps the team prepare before they arrive.

• take personal preferences into account
• keep the history of previous stays
• record special requests, comments and wishes
• generate pre-arrival checklists for every department
• prepare the room with previous stays in mind
• brief staff on the details that matter
• consider past requests, complaints and reviews
• synchronise Reception, Housekeeping, Concierge, Food & Beverage and other teams
• keep the same level of service whatever the shift

Every arrival continues the guest's previous experience — that is what real VIP service feels like.

HÓTICO VIP

One operational workspace

Run every department of the hotel in one digital environment.

HÓTICO brings internal processes, tasks and team communication into one platform — transparent and fully controlled.

• create tasks and checklists
• trigger business processes from events
• assign owners
• control deadlines
• track progress in real time
• coordinate between departments
• automate internal approvals
• analyse the performance of people and teams

Internal processes become transparent, standardised and managed from one place.

HÓTICO Service

A standardised service desk

One centre for internal and guest requests, with clear rules and quality control.

HÓTICO Service Desk handles every request end to end — from registration to closure and analysis.

• register requests from any source
• classify and prioritise automatically
• route requests between departments
• control SLAs
• escalate overdue tasks automatically
• keep the full handling history
• analyse speed, quality and efficiency
• find bottlenecks in operations

One standard for handling requests across the hotel, faster reactions and consistently high service.

HÓTICO Service