How it works
From the first message to go-live.
How HÓTICO works for the guest and the team — and how we bring it into your hotel in up to 12 weeks.
See it in action
HÓTICO in 2 minutes.
What HÓTICO is, how the platform works and why it changes the way a modern hotel is run.
Film in English
How it works
One guest. One profile. Every step.
HÓTICO follows the guest from the first message to the next booking — and keeps the full context in front of every member of your team.
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01 First contact
A guest writes on WhatsApp, calls or fills in a form. The request lands in one inbox, is saved to the CRM and assigned to the right person. HÓTICO AI can answer typical questions, check availability in the PMS and help with the booking.
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02 Before arrival
For returning guests, AI prepares a briefing and pre-arrival tasks from their stay and request history. Checklists go to every department, and the room is prepared with previous stays in mind.
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03 During the stay
Requests become tasks with owners and deadlines. Housekeeping is assigned from live occupancy, arrivals and departures; maintenance requests are tracked until resolved. Staff work right from Telegram.
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04 After check-out
Cashback is accrued and available right after check-out. Post-stay communication and guest surveys collect feedback straight into the guest profile.
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05 The next booking
Dynamic segments and automated sequences bring guests back: personal offers, win-back campaigns, Meta and Google audiences — and gift certificates that bring in new guests.
HÓTICO AI
AI that actually works.
HÓTICO AI is trained on your hotel’s information — not a generic bot. It qualifies leads, fills in CRM fields, handles guest questions and checks availability automatically. When a request needs a person, it hands it over with the full context.
- answers typical guest questions
- helps staff word their replies
- analyses messages, calls and documents
- fills in CRM fields
- transcribes voice messages
- detects topic and priority
- creates tasks for the right department
- checks room availability in the PMS
- helps complete bookings
- runs guest surveys and analyses the answers
- extracts structured data from documents and messages
- New message received · WhatsApp
- Topic and priority detected
- Availability checked in the PMS
- Reply drafted from hotel information
- CRM fields filled in · booking prepared
- Task created for Reception
- Handed to a manager with full context
Illustrative interface
Intelligence
Decisions based on data, not assumptions.
Live dashboards for management and end-to-end analytics that follow every guest from the first request to the repeat visit.
Questions you can finally answer
- Where the guest came from?
- What acquiring them cost?
- Which channel led to the booking?
- At which stage other requests were lost?
- Which campaigns actually bring revenue?
- Which channels spend budget without results?
- Revenue split by sales channel?
Implementation plan
Week by week, with your team.
An example plan for HÓTICO24 and HÓTICO Marketing. Some work runs in parallel; dates assume access, information and approvals arrive on time.
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Before the project
Pre-project alignment
Kick-off session; goals and priorities clarified; modules, channels and integrations confirmed; any additional work identified and agreed; contract signed.
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Week 0
Project preparation
Advance payment; project owners appointed on both sides; access and source data provided; meeting calendar agreed.
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Week 1
Kick-off
Kick-off meeting of both teams; goals, ways of working and checkpoints confirmed; readiness and acceptance criteria agreed.
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Week 2
Parameters
How requests and sales are handled; pipeline structure, roles and access rights; routing rules; standard automations and reports adapted.
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Weeks 3–6
Deployment and adaptation
HÓTICO24 and HÓTICO Marketing deployed; contact centre and channels set up; single guest profile created; pipelines, automations, templates, roles and management analytics configured.
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Weeks 7–8
PMS integration
Data exchange with the PMS set up; fields and identifiers mapped; guest and booking data transfer checked; discrepancies fixed.
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Week 9
End-to-end testing
User scenarios, channels, automations and the integration tested; bugs fixed; the system prepared for user testing.
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Week 10
Training
Admins and key users trained; main working scenarios practised; instructions and materials handed over.
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Week 11
Acceptance testing
The hotel’s team tests the system; comments logged; agreed adjustments made; readiness for launch confirmed.
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Week 12
Go-live
The system goes live; launch support; first operations monitored; the project handed over to support.
Example plan for HÓTICO24 + HÓTICO Marketing with a standard PMS integration. The final schedule is agreed after the kick-off session.
Book a demo
See HÓTICO on your hotel’s processes.
A 20-minute demo built around your property. Leave a few details — and, if you like, tell us more about the hotel to receive a tailored proposal.
We don’t push hotels to buy. We build a process that helps the right hotels see the value, reduce uncertainty and make a confident decision.
What happens next
- 1We get in touch to agree a convenient time.
- 2We show HÓTICO on your hotel’s processes, starting with HÓTICO24.
- 3With your project assessment, we prepare a tailored proposal and implementation plan.