Modules

One core. Six modules.

HÓTICO24 is the mandatory foundation. Every module plugs into it — one login, one data layer, one team workspace.

  1. 1Start with HÓTICO24The core: CRM, contact centre, sales, analytics, automation and PMS integration.
  2. 2Add the modules you needMarketing, Service, Loyalty, AI, VIP, MICE — in any order, when you’re ready.
  3. 3Grow with your portfolioFrom a single property to an international hotel group, on the same platform.

Foundation · Mandatory

HÓTICO24

CRMContact centreSales managementAnalyticsProcess automationPMS integration

Reliable CRM infrastructure with secure performance and automated backups. Website forms, chats, messengers, social media and telephony flow into one space. Automated pipelines, PMS integration without duplication and real-time end-to-end analytics give full visibility and control.

Serves goals0102030405

  • one CRM environment
  • all communication channels together
  • automated request processing
  • configurable sales pipelines
  • guest and deal cards
  • online payments
  • notifications and automated actions
  • PMS integration
  • reports and dashboards
  • UTM analytics
  • plug-in point for every HÓTICO module
01

Revenue · Marketing

HÓTICO Marketing

CRM marketing, guest segmentation, automated campaigns.

Data-driven campaigns via email, SMS and messengers with dynamic guest segmentation and ad audiences for Meta and Google. A touchpoint system defines the logic of every interaction — each message builds a personal journey that leads to conversion.

Capabilities 10
  • guest base segmentation
  • automated marketing scenarios
  • email campaigns
  • SMS
  • messenger communication
  • personal offers
  • post-check-out engagement
  • Meta and Google ad audiences
  • channel and campaign analytics
  • guest interaction funnels

Serves goals07

02

Operations · Service

HÓTICO Service

Housekeeping, Engineering, Front Office, task management.

Task management across all teams, with chatbot access for frontline staff and built-in quality checklists. Housekeeping is assigned automatically from live occupancy, arrivals and departures. Maintenance requests are tracked transparently from submission to resolution.

Capabilities 9
  • setting and distributing tasks
  • deadline control
  • quality checklists
  • automatic Housekeeping assignments
  • technical requests
  • control of guest requests
  • staff working via Telegram
  • hand-over between departments
  • transparent reporting for management

Serves goals1112

03

Retention · Loyalty

HÓTICO Loyalty

Loyalty programmes, cashback, personal offers.

Loyalty levels assigned automatically from stay history and guest behaviour. Cashback is accrued and available right after check-out, with bonuses redeemable on arrival. Flexible promotions, time-limited offers and adjustable balance rules bring guests back.

Capabilities 9
  • loyalty tiers
  • automatic bonus accrual
  • paying with bonuses
  • cashback
  • personal offers
  • special promotions
  • bonus expiry management
  • notifications by email and messengers
  • analysis of returning guests' behaviour

Serves goals08

04

Intelligence · AI

HÓTICO AI

AI assistants, chatbots, intelligent automation.

A hotel-trained AI woven into CRM workflows: it engages guests, gives staff the right information exactly where they need it and removes switching between systems. It creates reservations, generates tasks from guest profiles and builds projects from group bookings — people step in only where judgement really matters.

Capabilities 11
  • AI chat for guests and staff
  • trained on your hotel's information
  • drafting replies
  • analysis of messages and calls
  • PDF and Word processing
  • auto-filling the CRM
  • voice message transcription
  • working with the PMS
  • booking assistance
  • guest surveys
  • tasks created from requests

Serves goals06

05

VIP · Guest experience

HÓTICO VIP

VIP guest preferences, personalised service.

A registry of guest requests and feedback, available from any deal or guest card. Request cards are configured during implementation, with full filtering, sorting and export. For returning guests, AI prepares briefings and pre-arrival tasks from their full stay and request history.

Capabilities 9
  • one request registry
  • history of guest wishes
  • complaints and feedback log
  • flexible, configurable cards
  • filtering and search
  • export to Excel
  • automatic reports
  • summary before a repeat stay
  • AI analysis of the guest's past experience

Serves goals10

06

Events · MICE

HÓTICO MICE

Events, conferences, banquets, group bookings.

Online event booking and scheduling with one venue grid across several deal pipelines. Automatic notifications keep guests and staff up to date. PMS integration and automatic deal segmentation simplify every event from planning to execution.

Capabilities 9
  • online venue booking
  • one events calendar
  • availability of rooms and equipment
  • automatic task setting
  • notifications for guests and staff
  • PMS integration
  • grouping related deals
  • control of event preparation
  • support from first request to completion

HÓTICO Integrations Marketplace

Built around your infrastructure.

We adapt the integration architecture to the existing infrastructure of each hotel.

  • One PMS integration is included in HÓTICO24
  • Additional integrations are quoted separately
  • Custom connectors and third-party services via API
  • PMS
  • POS
  • telephony
  • WhatsApp
  • Telegram
  • email
  • SMS
  • online payments
  • access control systems
  • SPA and wellness systems
  • MICE solutions
  • accounting and reporting systems
  • the hotel's internal apps
  • third-party services via API

Commercial model

A proposal built for your hotel.

There’s no one-size price list. Each proposal is built from your project assessment and shows the economic and operational value of HÓTICO for your hotel — so you weigh the price against results, not features.

  1. 1DemoWe show HÓTICO on your processes.OutcomeYou know whether HÓTICO fits your hotel.
  2. 2Project assessmentA short questionnaire about the property, systems and teams.OutcomeA clear scope: modules, integrations, teams.
  3. 3ProposalModules, integrations, implementation plan and cost.OutcomeYou see the value for your hotel and decide.
  4. 4ImplementationUp to 12 weeks for HÓTICO24 and Marketing.OutcomeA working platform and a trained team.

One-time

Implementation

A one-time fee to implement the modules you choose.

Monthly or annual

Subscription

Includes all standard applications and services of your modules, updates, upgrades and Standard Support.

As needed

Integrations Marketplace

One PMS integration is included in HÓTICO24. Additional integrations are quoted separately.

Optional

Support packages

Standard Support is included. Premium and Enterprise can be added.

Pay as you use

Usage-based services

WhatsApp Business Platform, SMS, AI providers, speech-to-text, text-to-speech and Voice AI — billed by actual consumption.

Request a demo and a tailored proposal

Book a demo

See HÓTICO on your hotel’s processes.

A 20-minute demo built around your property. Leave a few details — and, if you like, tell us more about the hotel to receive a tailored proposal.

We don’t push hotels to buy. We build a process that helps the right hotels see the value, reduce uncertainty and make a confident decision.

Book a demo